Laser Tag
While watching Star Wars in 1977, George Carter III was inspired to invent the world's first commercial laser tag system.
Game Concept
Laser Tag tapped into something instinctive - one-on-one competition, team battles, and the timeless thrill of “got you… no you didn’t.” Carter designed Photon as a competitive, team-based game inspired by capture the flag, with mirrored arenas to ensure balanced play. Each match produced both team winners and individual high scorers, and early formats even supported league-style competition.
First Franchise
The first U.S. Photon arena opened in Kenilworth, New Jersey, establishing the model for commercial Laser Tag. Each game was refereed by two Game Commanders, managing gameplay and safety in the arena. Many were students - often working their first job - choosing roles from operations to technical support. What started here grew into an industry that has since supported millions of jobs worldwide.
Fountain Valley Grand Opening
The company-owned Photon arena in Fountain Valley, California scaled the concept to a larger format, accommodating up to 40 players per game. Located along the 405 freeway, it drew heavy traffic, including Hollywood visitors, and set new benchmarks for attendance and revenue.
Tom Hanks in “Big”
Photon enhanced mainstream cultural awareness through its appearance in Big, featuring Tom Hanks using a Photon-licensed phaser and helmet at FAO Schwarz. By 1986, Laser Tag had become the #1 boys’ toy in the United States.
Alien Tower / System Control
At the center of the arena stood the iconic alien tower, part of a fully computer-controlled game system. Lighting, sound, and fog effects were precisely timed throughout each 6.5-minute match. Intruder alerts, rocket effects, and phaser audio were synchronized to gameplay events, creating an immersive, responsive environment.
40 Years Strong
Early on, many believed Laser Tag was a short-lived trend. Despite skepticism, especially from bankers, the concept endured. After a brief slowdown in 2020 due to COVID-19 closures, the industry has continued to expand and remains stronger than ever worldwide.
Patent / Technology
The key innovation in 1982 was reverse infrared (IR) technology. Rather than receiving a hit signal, player equipment - helmets and chest pods - continuously transmitted coded IR signals. The phaser functioned as a directional receiver, using a tube-housed IR sensor to detect incoming signals.When aimed and triggered, it detected an opponent’s signal and registered a hit instantly - eliminating perceived latency for the shooter. The event was then transmitted via radio frequency to a central computer, which processed the hit and updated the targeted player in real time. Given the limitations of a government mandated 49 MHz RF band, multi-player gameplay introduced inherent latency. The system architecture was designed to mask this delay by placing it on the receiving end, where it was least perceptible. The result was a responsive, real-time user experience. Players were tagged, or more accurately… zapped.
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