US Patent 4,695,058

Laser Tag

While watching Star Wars in 1977, George Carter III was inspired to invent the world's first commercial laser tag system.

Game Concept

Laser Tag tapped into something instinctive - one-on-one competition, team battles, and the timeless thrill of “got you… no you didn’t.” Carter designed Photon as a competitive, team-based game inspired by capture the flag, with mirrored arenas to ensure balanced play. Each match produced both team winners and individual high scorers, and early formats even supported league-style competition.

First Franchise

The first U.S. Photon arena opened in Kenilworth, New Jersey, establishing the model for commercial Laser Tag. Each game was refereed by two Game Commanders, managing gameplay and safety in the arena. Many were students - often working their first job - choosing roles from operations to technical support. What started here grew into an industry that has since supported millions of jobs worldwide.

Fountain Valley Grand Opening

The company-owned Photon arena in Fountain Valley, California scaled the concept to a larger format, accommodating up to 40 players per game. Located along the 405 freeway, it drew heavy traffic, including Hollywood visitors, and set new benchmarks for attendance and revenue.

Tom Hanks in “Big”

Photon enhanced mainstream cultural awareness through its appearance in Big, featuring Tom Hanks using a Photon-licensed phaser and helmet at FAO Schwarz. By 1986, Laser Tag had become the #1 boys’ toy in the United States.

Alien Tower / System Control

At the center of the arena stood the iconic alien tower, part of a fully computer-controlled game system. Lighting, sound, and fog effects were precisely timed throughout each 6.5-minute match. Intruder alerts, rocket effects, and phaser audio were synchronized to gameplay events, creating an immersive, responsive environment.

40 Years Strong

Early on, many believed Laser Tag was a short-lived trend. Despite skepticism, especially from bankers, the concept endured. After a brief slowdown in 2020 due to COVID-19 closures, the industry has continued to expand and remains stronger than ever worldwide.

Patent / Technology

The key innovation in 1982 was reverse infrared (IR) technology. Rather than receiving a hit signal, player equipment - helmets and chest pods - continuously transmitted coded IR signals. The phaser functioned as a directional receiver, using a tube-housed IR sensor to detect incoming signals.When aimed and triggered, it detected an opponent’s signal and registered a hit instantly - eliminating perceived latency for the shooter. The event was then transmitted via radio frequency to a central computer, which processed the hit and updated the targeted player in real time. Given the limitations of a government mandated 49 MHz RF band, multi-player gameplay introduced inherent latency. The system architecture was designed to mask this delay by placing it on the receiving end, where it was least perceptible. The result was a responsive, real-time user experience. Players were tagged, or more accurately… zapped.

Photon Press Coverage
  • Examiner-Enterprise - Bartlesville, OK
  • LeMatin
  • Southern California Style
  • McCrutain Gazette
  • Advertising Age
  • Los Angeles Times
  • Star New York
  • Entrepre-News
  • Dallas Times Herald
  • Gonzales Inquirer
  • Abilene Evening Reporter News
  • Pauls Valley Democrat
  • NW Arkansas News
  • Sherman Democrat
  • Franchise The Magazine
  • Advertising Age
  • Arlington Daily News
  • Montage
  • Port Arthur News
  • Newsweek On Campus
  • Gonzales Inquirer
  • Examiner-Enterprise - Bartlesville, OK
  • LeMatin
  • Southern California Style
  • McCrutain Gazette
  • Advertising Age
  • Los Angeles Times
  • Star New York
  • Entrepre-News
  • Dallas Times Herald
  • Gonzales Inquirer
  • Abilene Evening Reporter News
  • Pauls Valley Democrat
  • NW Arkansas News
  • Sherman Democrat
  • Franchise The Magazine
  • Advertising Age
  • Arlington Daily News
  • Montage
  • Port Arthur News
  • Newsweek On Campus
  • Gonzales Inquirer
  1. Dallas Times Herald
  2. L.A. Life, Daily News
  3. Star
  4. Rocky Mountain Business Journal
  5. Discover
  6. Houston Business Journal
  7. Advertising Age - Chicago
  8. Olathe, KS News
  9. Offbeat Magazine
  10. Meida TX News
  11. Daily News
  12. Star Courier - Plano, TX
  13. Durant Democrat
  14. Echo News
  15. Marketing Update - Cleveland, OH
  16. News - Russell, KS
  17. Revista Del Domingo
  18. Hubbard Magazine
  1. Dallas Times Herald
  2. L.A. Life, Daily News
  3. Star
  4. Rocky Mountain Business Journal
  5. Discover
  6. Houston Business Journal
  7. Advertising Age - Chicago
  8. Olathe, KS News
  9. Offbeat Magazine
  10. Meida TX News
  11. Daily News
  12. Star Courier - Plano, TX
  13. Durant Democrat
  14. Echo News
  15. Marketing Update - Cleveland, OH
  16. News - Russell, KS
  17. Revista Del Domingo
  18. Hubbard Magazine
  1. Odessa American
  2. Eagle - Bryan, TX
  3. Daily Tribune - Mount Pleasant
  4. Big Springs, TX Herald
  5. Newsweek
  6. Heral-Coaster - Rosenberg, TX
  7. Sports Illustrated
  8. Richardson Daily News
  9. Brownscville Herald
  10. Longview, TX Journal
  11. Fort Worth Star-Telegram
  12. Avalanche Journal - Lubbock
  13. Republic - Mitchell, SD
  14. Sunday Press - South Jersey Living section
  15. American Statesman - Austin, TX
  16. Miami Herald
  17. Dallas Times Herald
  18. Inner-View West
  19. Sulpher Springs News Telegram
  20. Harlingen Valley Star
  21. Dallas/Fort Worth Business Journal
  1. Odessa American
  2. Eagle - Bryan, TX
  3. Daily Tribune - Mount Pleasant
  4. Big Springs, TX Herald
  5. Newsweek
  6. Heral-Coaster - Rosenberg, TX
  7. Sports Illustrated
  8. Richardson Daily News
  9. Brownscville Herald
  10. Longview, TX Journal
  11. Fort Worth Star-Telegram
  12. Avalanche Journal - Lubbock
  13. Republic - Mitchell, SD
  14. Sunday Press - South Jersey Living section
  15. American Statesman - Austin, TX
  16. Miami Herald
  17. Dallas Times Herald
  18. Inner-View West
  19. Sulpher Springs News Telegram
  20. Harlingen Valley Star
  21. Dallas/Fort Worth Business Journal
  1. Lawton Press
  2. Maclean's
  3. Helena, AR World
  4. Sulphur Springs News-Telegram
  5. Painesville Telegraph - Cleveland
  6. City Edition - Denver
  7. Dallas Business
  8. Express-News - San Antonio
  9. Los Angeles Herlad Examiner - Weekend Magazine
  10. Forbes
  11. Garland News
  12. Sweetwater Reporter
  13. Colony Leader
  14. Albuquerque Living
  15. Morn. Avalanche Journal - Lubbock, TX
  16. Miami News-Record
  17. American Statesman - Austin
  18. Cranford (NJ) Chronicle
  19. Mid Cities News - Hurst, TX
  20. Brazosport Facts
  1. Lawton Press
  2. Maclean's
  3. Helena, AR World
  4. Sulphur Springs News-Telegram
  5. Painesville Telegraph - Cleveland
  6. City Edition - Denver
  7. Dallas Business
  8. Express-News - San Antonio
  9. Los Angeles Herlad Examiner - Weekend Magazine
  10. Forbes
  11. Garland News
  12. Sweetwater Reporter
  13. Colony Leader
  14. Albuquerque Living
  15. Morn. Avalanche Journal - Lubbock, TX
  16. Miami News-Record
  17. American Statesman - Austin
  18. Cranford (NJ) Chronicle
  19. Mid Cities News - Hurst, TX
  20. Brazosport Facts